Last year, Old El Paso and the Nick Kyrgios Foundation teamed up to create a viral trick shot challenge that swept the tennis world – and resulted in more than 100,000 donated meals to food banks around the globe. But they weren’t done yet.
Old El Paso and the NK Foundation collaborated once again to keep on giving in Melbourne, supporting Australian players with #MakeSomeNoiseForAustralia. Every time an Aussie player hit the court during the Summer of Tennis, the campaign donated 100 meal kits to Foodbank Australia. Every time an Aussie won a match, kit donations tripled.
“With my friends at Old El Paso and my NK Foundation, we’re uniting to get behind all the Aussie players to make some noise this summer,” Kyrgios posted on social media in a video featuring countrymen Alex de Minaur, Lleyton Hewitt and Matthew Ebden, as well as Sam Stosur and Daria Gavrilova. Each share of the video on Instagram garnered an additional meal kit donation.
With the Summer of Tennis still ongoing in Melbourne, Old El Paso announced on Tuesday that #MakeSomeNoiseForAustralia has hit a major milestone: more than 25,000 meal kits have been donated to date.
The Aussie players have made a strong showing across all the tournaments in Melbourne Park, especially at the Australian Open. Ebden led the pack, teaming up with Stosur to make his second Grand Slam final appearance in the mixed doubles competition, and partnering another fellow Aussie, John-Patrick Smith, to reach the quarter-finals in doubles. Kyrgios and De Minaur also reached the third round in singles.
There will still be more chances for players to rack up donations for Foodbank Australia, with one additional WTA Tour event still underway in Adelaide.
from Tennis - ATP World Tour https://ift.tt/2NzRlqU
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