The ATP and FedEx Express today announced a sponsorship renewal that will see the shipping giant remain an ATP Platinum partner, while strengthening its sponsorship and becoming the new title sponsor of the ATP Rankings.
As part of the agreement, FedEx will continue to benefit from global promotional rights together with an on-site presence at tournaments throughout the season, while also leveraging opportunities to engage with viewers across mainstream and digital platforms.
Last year the partnership celebrated its 10th year and the new agreement builds on FedEx’s extensive history of global sports sponsorships, including the unique worldwide footprint of the ATP Tour. During the new term FedEx will sponsor 13 tournaments each season, with the Mutua Madrid Open included for the first time.
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Massimo Calvelli, ATP CEO, said: “FedEx has been a fantastic partner of the ATP for over ten years now and we’re delighted to announce this extension to our agreement. In addition to multiple tournament partnerships, the title sponsorship of the ATP Rankings provides FedEx with an unparalleled association with an asset that links the whole season together, and we look forward to a continued successful partnership.”
“The ATP Tour perfectly reflects what FedEx stands for: a global footprint, speed, excitement and precision,” said Wouter Roels, SVP Marketing International, FedEx Express. “Since we started our journey as Official Sponsor of the ATP Tour in 2010, we have enjoyed many memorable moments of passion, persistence on court and possibilities for players to inspire and connect with fans. Through our presence at the largest tournaments of the Tour, we will continue to engage with millions of fans all over the world through mainstream and digital media.”
With a focus on activation around the FedEx ATP Rankings, FedEx will also become the presenting sponsor of the ATP World No. 1 trophy ceremonies, presented annually at the season-ending Nitto ATP Finals.
from Tennis - ATP World Tour https://ift.tt/2TqIlDt
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